Οι κυριότερες τάσεις του 2015 δημοσιεύθηκαν σε ένα ενδιαφέρον άρθρο στο έγκυρο περιοδικό Forbes από το οποίο και παραθέτουμε χαρακτηριστικό απόσπασμα:
The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals. Smart marketers know that they need to get ahead of the trends and anticipate the next big things, or else be devoured by their competitors. Here is what I believe could be some of the most interesting developments next year:
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- Transparency will become the most important tool of marketing.
- CMOs will become Chief Simplifier Officers.
- We will witness the emergence of the marketing technologists.
- The winners will be adept at agility marketing.
- Media agencies will step up and lead.
- Hispanic agencies will go mainstream.
- Marketing will shift from globalization to personalization.
- Procurement will become more powerful.
- There will be a growing focus on Internal Communications.
- Holding companies will start divesting assets.
- The economics of marketing in a digital world will challenge marketers.
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