Unilever rejects Kraft's $143 billion merger pursuit - Kraft persists

One of the biggest deals ever - Kraft Heinz announced on Friday a proposed $143 billion merger with Unilever in what would be one of the biggest deals ever, but the Anglo-Dutch consumer goods giant has declined.

"Unilever rejected the proposal as it sees no merit, either financial or strategic, for Unilever's shareholders. Unilever does not see the basis for any further discussions," the statement said.

Nevertheless, Unilever shares soared more than 9 percent Friday. 

"While Unilever has declined the proposal, we look forward to working to reach agreement on the terms of a transaction," Kraft said in a statement. "[But] there can be no certainty that any further formal proposal will be made to the Board of Unilever or that an offer will be made at all."

Kraft is backed by Brazilian private equity firm 3G Capital and Warren Buffett. Κάνοντας Like στο Facebook ενημερώνεστε άμεσα για τα νέα άρθρα -->