€7 for every €1 spent on advertising is generated for the economy

A new report by the World Federation of Advertisers (WFA), conducted by Deloitte using econometric modelling, found advertising contributes 4.6% to EU GDP and accounts for 6 million jobs, as Marketing Week reports.

Every euro spent on advertising boosts EU GDP by €7, contributing €643bn to the 28 countries in the bloc and creating millions of jobs, promoting competition and boosting innovation.

That includes people directly involved in producing advertising, as well as businesses such as publishers reliant on advertising for their revenues and people employed across the wider economy due to the consequences of ad activity such as sales people and those in hospitality. Κάνοντας Like στο Facebook ενημερώνεστε άμεσα για τα νέα άρθρα -->