P&G Will Cut $2 Billion in Marketing

P&G plans to cut $2 billion in marketing spending over five years, and for the first time is providing details on a broader $10 billion cost-cutting plan launched a year ago, as Adage reports.

That marketing spending cut comes amid a fiscal third-quarter earnings report where the company missed on sales-growth expectations and lost market-share in developing markets despite hiking ad spending.

While the cost cuts were the biggest takeaway, P&G also outlined how it plans to become "irresistibly superior" in the eyes of consumers. Κάνοντας Like στο Facebook ενημερώνεστε άμεσα για τα νέα άρθρα -->